WESTJET Rewards - Web Campaign
client project
WESTJET Rewards Campaign
client project
WESTJET Rewards Campaign
client project
WESTJET Rewards - Web Campaign
client project
WESTJET Rewards - Web Campaign
client project
Client: WestJet + Rethink Ideas
Credits: Rahima Rajabali (Senior Producer), Abrie Miller (Creative Content Lead), Pamela Rounis (Creative Director), Tianna Fung (Account Director)
Year: 2024 - 2025
In 2024, I was commissioned by Rethink Agency on behalf of the Canadian airline WestJet to work on a series of illustrations for their new Rewards Web Campaign.
The goal was to showcase throughout the artworks the various levels of benefits offered to their customers, while focusing on specific aspects of their functioning and partnerships with other brands, as well as more general and travel-oriented illustrations.
I was commisionned by Rethink Agency on behalf of the Canadian airline WestJet to work on a series of illustrations for their Rewards Campaign, highlighting the different levels of benefits offered to their customers.
This campaign is deployed through a series of illustrations highlighting the diversity of destinations and services offered by the airline.
I was commisionned by Rethink Agency on behalf of the Canadian airline WestJet to work on a series of illustrations for their Rewards Campaign, highlighting the different levels of benefits offered to their customers.
This campaign is deployed through a series of illustrations highlighting the diversity of destinations and services offered by the airline.
In 2024, I was commissioned by Rethink Agency on behalf of the Canadian airline WestJet to work on a series of illustrations for their new Rewards Web Campaign.
The goal was to showcase throughout the artworks the various levels of benefits offered to their customers, while focusing on specific aspects of their functioning and partnerships with other brands, as well as more general and travel-oriented illustrations.
En 2024, j'ai été mandatée par l'agence Rethink, pour le compte de la compagnie aérienne canadienne WestJet, afin de réaliser une série d'illustrations pour leur campagne Web Rewards.
L'objectif était de mettre en valeur à travers plusieurs types d'illustrations les différents niveaux d'avantages offerts à leurs clients, tout en mettant l'accent sur des aspects spécifiques de leur fonctionnement et de leurs partenariats avec d'autres marques, ainsi que sur des illustrations plus généralistes et axées sur le voyage.
Une série d'illustrations m'a été commandée par l'agence Rethink à destination de la compagnie aérienne Canadienne WestJet dans le cadre de leur campagne de récompenses, mettant en évidence les différents niveaux d'avantages offerts à leurs clients.
L'objectif de cette campagne était de se décliner à travers une série d'illustrations mettant en avant la richesse des destinations et des services offerts par la compagnie aérienne.
Une série d'illustrations m'a été commandée par l'agence Rethink à destination de la compagnie aérienne Canadienne WestJet dans le cadre de leur campagne de récompenses, mettant en évidence les différents niveaux d'avantages offerts à leurs clients.
L'objectif de cette campagne était de se décliner à travers une série d'illustrations mettant en avant la richesse des destinations et des services offerts par la compagnie aérienne.
En 2024, j'ai été mandatée par l'agence Rethink, pour le compte de la compagnie aérienne canadienne WestJet, afin de réaliser une série d'illustrations pour leur campagne Web Rewards.
L'objectif était de mettre en valeur à travers plusieurs types d'illustrations les différents niveaux d'avantages offerts à leurs clients, tout en mettant l'accent sur des aspects spécifiques de leur fonctionnement et de leurs partenariats avec d'autres marques, ainsi que sur des illustrations plus généralistes et axées sur le voyage.
The brief was to create a series of illustrations based on the company's brand colours
while incorporating the colours of the reward tiers as subtle reminders. Attention also had to be paid to including a wide variety
of people in rich environments that highlighted both travel and travel scenes within airports in interaction with WestJet employees.
The brief was to create a series of illustrations based on the company's brand colours
while incorporating the colours of the reward tiers as subtle reminders. Attention also had to be paid to including a wide variety of people in rich environments that highlighted both travel and travel scenes within airports in interaction with WestJet employees.
The brief was to create a series of illustrations based on the company's brand colours
while incorporating the colours of the reward tiers as subtle reminders. Attention also had to be paid to including a wide variety of people in rich environments that highlighted both travel and travel scenes within airports in interaction with WestJet employees.
The brief was to create a series of illustrations based on the company's brand colours while incorporating the colours of the reward tiers as subtle reminders. Attention also had to be paid to including a wide variety of people in rich environments that highlighted both travel and travel scenes within airports in interaction with WestJet employees.
The brief was to create a series of illustrations based on the company's brand colours
while incorporating the colours of the reward tiers as subtle reminders. Attention also had to be paid to including a wide variety of people in rich environments that highlighted both travel and travel scenes within airports in interaction with WestJet employees
The different illustration formats served to highlight specific details, creating scenes of varying complexity depending on the requirements of the brief while serving different possibilities to be used throughout WestJet's website.
New WestJet Rewards Program
